Обкладинка: Mission. How the Best in Business Break Through

Mission. How the Best in Business Break Through

Michael Hayman, Nick Giles

Видавництво
Penguin Books
Палітурка
тверда

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In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and…