Обкладинка: Sales Promotion How to Create, Implement and Integrate Campaigns that Really Work

Sales Promotion How to Create, Implement and Integrate Campaigns that Really Work

Джуліан Каммінс, Родді Маллін

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Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. "Sales Promotion" includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. "Sales Promotion" is a core text of the ISP…